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The Secret Sauce
Esports teams’ marketing approach. IKEA pog. Netflix making my dreams come true. The best billboard for 2021 goes to gaming...Read more
September 23, 2021
Good Moves, Bad Moves
China’s beef with culture. NA esports teams showing up in success. Streamer Wars are back. Brand new sneaker collabs...Read more
September 2, 2021
Meet the Bastards
This week: The false Olympics narrative, rundown of Activision Blizzard’s cancelation, Is AR Fashion the next in line?Read more
July 29, 2021
A War is Coming
This week, a stupid amount of collabs and small consoles are like drugs, but first...Read more
June 10, 2021
Trouble in the Ethics Biz
In the early 1990s, the cleaning staff at Schiphol Airport in Amsterdam installed a small sticker that looked like a fly in the center of...Read more
June 26, 2020
DMCA: Storytelling Time
Good old Bill was sitting in his office at Universal Music, moving around Youtuber's tears in his coffee with a spoon...Read more
June 11, 2020
We're Here to Stay
In esports, "team's profitability" is like saying Lord Voldemort out load. But it shouldn't. Read more
February 21, 2019