Hi gang, this week we talk shit on the industry, healthy shit though;Stadia trying to bounce back, Nintendo IP still growing, and more. Let’s get it.
Made by Franco
🕳️ Rise and Fall?
I have a couple of drinks on me right now, imma be a bit naughty today.
In the last 4-5 years we have seen a lot of gaming companies rise like if they were the promised land and quickly fall to the damn floor, full speed.
Esports is flashy, fun, interesting and definitely has a long term audience, however, I feel that time goes by, and we still don’t understand where the industry is headed.
A clear example is VENN: “we’ll be the MTV of gaming”. MTV died because of being MTV, what are you talking about? They pivoted towards original content, high quality production, new games, old games… still nothing. They spent $43M for people to not know what VENN means.
There are hundreds of examples like that. It hurts both future ideas and current gaming companies which are doing things right.
There’s nothing wrong with not knowing what you’re doing though, none of us do. But the purpose of why you’re doing it’s important. Each failed attempt damages the industry, each failed attempt is another reason for somebody to say “don’t invest in gaming, it's volatile af”.
But what was the idea, why didn't it work? “We hired every single known writer in esports to build a news outlet and then in a few months we fired all of them to focus on video”. But…Upcomer, why didn’t you start with a couple writers and test it out first? Why are you now doing videos like if it’s salvation, the entire industry already hates you, what’s the strategy lol?
No purpose. It’s the classic “We fucked up, and we need to recover what we can”.
Is not just about investments, collabs are hurting too. Fortnite, Roblox and Minecraft are carrying the gaming x culture collabs big time, but you can’t see it because all your attention goes to deals like FTX and TSM. Don’t get me started on that deal.
Esports ain't holding the spotlight torch anymore and we know it. We do have a solid audience that is tired of failed attempts.
If we are thinking that the pandemic was 100% the problem, we have a problem. If we understand that the pandemic is a shit situation but the real problem is beneath that, there's hope.
💣 Games’ Hub
RETURNAL: ASCENSION — Trailer
HOGWARTS LEGACY — State of Play Event
📼 Video of the Week
How graphics worked on the Super NES, by Modern Vintage Gamer.
🎞️ Film x Gaming
🎮 Google Stadia Updates: Explained
There’s no white controller emoji, that should be Stadia’s first marketing move. Anyways:
So, Stadia is not offering developers to create free games and gamers to test them before purchase.
📖 Read of the Week
Real Politics and Political Theory in Role-Playing Games, by Victor M. Costa.By the way, the SUPERJUMP Magazine, which is the place that I get most of the reads of this week from, has been hosted on Medium for the last 6 years. They just announced that they are moving away from Medium to Ghost because they are outgrowing Medium. Another indicative that the internet is changing, big fucking time.
📈 Stats of the Week
Elder Ring. What this game is achieving, absolutely crazy at this point. Huge congrats to every person involved in the making.
Guys, Alex is one of the main reasons why esports in Ukraine and Eastern Europe is a thing. The founder of NAVI, and a great person. He has been a loyal reader of Weekly since the beginning, he is one of us. I would love for you to take a couple minutes to read his recent post about the current situation in Ukraine. Appreciate you!
🏆 Esports Highlights
🔴 Nintendo Franchises
Universal Studios Hollywood fomo for Nintendo got real when they announced the opening of Super Nintendo World in 2023. The first one was opened last year in Japan, and it’s dope. Third location?
XSCREEN XBOX SERIES S
Do uou have an extra controller?
Yeah bro fosho, here you go…
March 9 - April 10 / ESL Pro League Season 15
March 11 - 27 / CDL Major II Minnesota ROKKR
March 15 / Google for Game Developers Summit
Thanks for reading!
👇 Reach out for feedback, questions or quick intro!
Twitter | Email: firstname.lastname@example.org