Hello everyone, this week we have gaming as everyday media, Ninja rebrand, a couple interesting collabs, and retro links that will take you to childhood memories. Let's go.
Made by Franco
🖼️ Everything is Gaming
Love, Death & Robots. Look, this Netflix series has nothing to do with gaming.
But it does, if you think about it.
The attention and public mass adoption of a game usually comes from marketing hype, smart influence and trajectory from previous projects. But at the end of the day, it's game aesthetics and how it works what truly brings that shit to life and fame. Developers don’t get enough credit, that’s for sure.
Each episode is a different story, with a different animation style, with a different message. If you’re searching for ideas, these episodes ain’t gaming, but you could breathe gameplay from each frame.
When you think about inspiration and mood boards, I encourage everyone to binge LD&R. Animation styles and storytelling will fuck your brain. I have used elements of it for video, design, even writing. Third season is coming soon, here’s a hype teaser. This one, and Riot’s Arcane are my weakness at the moment.
Interesting fact: Love, Death & Robots randomly changed the order of episodes, so when people started talking about an episode, you would be like “wooow wait wtf, I never saw that”, so it encourages you to watch everything and pay attention to each plot so you could later be able to talk about it. Appreciate the art first, discuss later. Not sure if they still do it, but smart af.
💣 Games’ Hub
STAR WARS — New Game Info
GRAN TURISMO 7 — Game of the Week
XBOX GAME PASS — Coming Soon
DIGIMON SURVIVE — Producer’s Message
📈 Stat of the Week
Shin Megami Tensei V reached 1M copies sold.
CD Projekt Red’s Earnings Report tldr.
📽️ Video of the Week
Going for Broke: The Relentless Pressure of Becoming FNATIC, by Dexerto Originals.
🟦 Ninja Rebrand
A rebrand for Ninja is very smart right now. He went from being the number one reason for kids to literally hyperventilate and cry everytime he would go live on Twitch, to just another streamer trying to make it by showing his true personality. I mean, he already made it because of sponsors, investments and stream rights bags… but you know what I mean.
In terms of the actual rebrand, holy shit end me please.
Is really common to hate a rebrand and then get used to it and like it, but in this case… you could pay me to talk nicely about it, but I wouldn't be able to take the money. If the whole idea was to represent streaming to a more adult audience, he could still tackle the youth market and I’ll be like “yeah, his branding is good for it”.
Celebrities don’t have enough people surrounding them willing to say no or what in the actual fuck are you doing?.
🥽 Virtual Reality
Here’s a conference for what’s coming for Oculus.
📖 Read of the Week
Deathloop and the Rise of New Genres, by Felipe Dal Molin.
🕹️ Sega Update
We saw the news of the lil Sega squad making a comeback. The news are spreading and it could get interesting. This time, Crazy Taxi and Jet Set Radio.
🏆 Esports Highlights
🐦 Tweet of the Week
Good question, by Blake Robbins.
THE NEXT CHAPTER IN WORLD OF WARCRAFT
Mobile game ads then, mobile game ads now:
April 19 - 21 / East Coast Game Conference
April 21 - 24 / PAX East
April 26 - 28 / GamesBeat Summit
Thanks for reading!
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